breathe in,
book out.
Client: BookOutdoors
Photography: Tara Rice Photography
BookOutdoors wanted to break through the wanderlust and perfectionism that often surrounds travel and outdoor advertising. Getting outside is about real people, real landscapes, really bad shout-singing in your car and living in the moment. Book a trip, touch some grass, drink some topo chico, and peel your eyes off the screen. It’s the easy way out.
Designed while Creative Director at Rugged Agency.
Unfun Fact: I was directing this shoot while also volunteering to cook the crew burgers. I ended up burning them to a crisp, no one ate - but we got good ad copy out of it (above).
